Your local high street, delivered.

Your high street, online.

New Thing Day is a curated marketplace for small UK retailers. We connect your shop with local customers, and handle everything from the storefront to the settlement.

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Shop assistant in a transaction.

Why we exist

Small retailers are being squeezed from every direction. Building an online presence costs time and money most shops don't have. Amazon takes up to 51% of every sale and holds your money for two weeks. Marketplaces have raised tens of millions promising to fix this, then collapsed, leaving merchants unpaid.

The demand for shopping local hasn't gone away. The digital infrastructure to meet it has.

A pedestrian street of shops.

How it works

  1. 1

    We set up your shop.

    We connect to your till. Your products are online in minutes.

  2. 2

    We bring the customers.

    We do the marketing. Local shoppers come to you.

  3. 3

    They find you first.

    The nearest shop wins, online and for Click & Collect.

  4. 4

    You pack and ship.

    An order comes in. You send it out the same day.

  5. 5

    You get paid.

    The money's in your account that day. Not in two weeks.

Our mission

We think small retail deserves better infrastructure.

The high street isn't struggling for lack of demand. People still want to buy from the shop down the road, from someone who knows their stock, their street, and their regulars. What's missing is the infrastructure to make that as easy online as it already is across the counter.

New Thing Day exists to close that gap. We give small retailers a way to sell online without surrendering their margin, their money, or their relationship with the customer. Same-day fulfilment from the shop floor. Same-day settlement. A fee measured in single digits, not halves.

We're not building another marketplace that treats shops as fulfilment centres. We're building the one we think small retail deserves, and we're starting on the high streets of west London.

Built for merchants

  1. 1

    No website to build

    You get a ready-made online storefront. Your products, your brand, your story, presented to local customers who are actively looking for what you sell. We handle the tech.

  2. 2

    Fees that make sense

    Our platform fee is around 2% plus a small transaction cost. We show you every deduction, every time. No hidden charges, no percentage creep, no surprises.

  3. 3

    Your customer relationship, not ours

    Your shop name is the headline on every listing. Customers shop from your shop, not from Seller #4821. When they walk into your store the following week, they already know you.

  4. 4

    Owned by the merchants

    We intend for New Thing Day to become majority-owned by the merchants who sell on it. The shops that depend on the platform should be the ones who control it, so it can't be sold out from under you, or quietly turned against you. You keep control.

Join us

We're onboarding our first merchants in London now.

We're launching city by city, starting with an anchor group of merchants in west London. If you run a small shop and want to be part of the first cohort, or just want to understand more before committing, get in touch.

Or email us directly: [email protected]